Brand Perception and Advertiing Essay Example | Topics and Well Written Essays - 2500 words

Brand Perception and Advertiing - Essay ExampleIn ma-market retail talent i in the main viewed a a valuable ource of set building a quality of ervice offered by the retailer amplify to the pride of the scratch. The companie may poition themelve for the ma market by providing outtanding cutomer interaction which may optimize profit and the core nurse of brand. The following dicuion in the paper analyze the influence of advertiing practice on developing brand peronality and their impact on the buying behavior of conumer. The dicuion in the paper are woven around the iue concerning advertiing a brand driver, brand typology, cognitive relationhip between the conumer behavior, communication and brand perception. The paper alo attempt to ynchronize viable propoition a managerial implication for building the brand peronality conidering the interactive cognitive variable of conumer behavior.The concept of cutomer-baed brand blondness may be defined a the differential effect that brand knowledge ha on conumer repone to marketing activity for that brand. A brand i aid to have poitive (or negative) cutomer-baed brand fair play when conumer pit more (or le) favorably to marketing mix activity for the brand, a compared to when the ame marketing activity i attributed to a hypothetical or unnamed verion of the product or ervice. Conumer repone to marketing activity for competitive brand or an alternatively named verion of the product or ervice can alo be ueful benchmark (i.e. for determining the alone(p)ne of brand aociation and the opportunity cribbage of brand extenion, repectively). Cutomer-baed brand equity emerge when the conumer i aware of and familiar with the brand and hold ome favorable, trong, and unique brand aociation in memory.Conumer have only one image of a brand, one created by the deployment of the brand aet at your dipoal name, tradition, packaging, advertiing, promotion poture, pricing, trade acceptance, ale force dicipline, cutomer atifaction, r epurchae pattern, etc. Clearly ome brand aet are more key to product marketer than to ervice marketer, and vice vera. ome competitive environment put more of a premium on certain aet a well. Quality and price do not exit a iolated concept in conumer mind and are interrelated. Reearch ha hown that deep dicount do caue the conumer to believe that omething i wrong. Frequent dicounting erve to lower the value of the brand becaue of an almot ubconciou reaction by the conumer who believe that quality alo ha been lowered (remember hirt with alligator on them) or, in a value rebound, conumer begin to perceive the everyday price a too high. The brand i then bought only on deal. Thi paper attempt to explore the variou mechanim that help building the brand peronality done marketing communication like advertiing, word of mouth etc.1.2 Brand equity and cutomer relationhip trong brand equity allow the companie to retain cutomer better, ervice their need more effectively, and increae profit. Bra nd equity can be increaed by uccefully implementing and managing an current relationhip marketing effort by offering value to the cutomer, and litening to their need. Diregarding the edge that the brand-cutomer relationhip