Answer to case Essay Example | Topics and Well Written Essays - 750 words

Answer to case - Essay Example If the bill gets passed then it would force the search engines, the internet service providers to stop running business with the websites that deals with the online piracy. The old media users are of the opinion that the SOPA should be passed because every day the rogue websites is stealing immense number of creative things and that is why the Americans are losing their jobs in the creative field. On the other side, the opponents of the SOPA state that it can include the new unpredictable liabilities of the websites which can hamper the â€Å"private rights of action†. Facebook, Twitter and many others companies encouraged political protests through the help of social media. They were also engaged in the traditional protests like campaigning, letter writing. Stakeholder Theory Approach In a business, the importance of stakeholders can never be ignored. The different stakeholders have different opinions for the issue of SOPA implementation. There are two types of stakeholders p resent in the market namely the market stakeholders and non-market stake holders. Market stakeholders Employees: In case the bill is passed the employees would be majorly affected because the employees of the organizations like Facebook, Twitter consider the new media can be immensely hampered by the law. If the company would not get the permission to run specific functions due to the act then the possibility of major cost cutting may arise. In the cost cutting policies it is obvious to take a lay off initiative for the organizations. This can be a biggest threat for the employees. The employees’ salience is moderate in this case as the employees itself cannot change certain policies of the government. Managers: The managers of the opposition companies also can face high threat due to the government policies. The managers are the major decision makers of the business and the managers bargaining power is always high as they are well efficient in lobbying and manipulating polit ical powers in their favour. In case, the bill is passed in US House most of the managers would be affected hardly as they would have to miss their high remuneration due to the cost cutting and they have to take initiative to retrench the companies in the crisis situation. Customers: Customers always prefer the product which they can get in low cost. The popularity of pirated music and films increased because of the reason that the customers prefer the cheap products. Many customers would be barred from getting the opportunity of private rights of options. Many people will be barred from enjoying the creativity in low cost. Providing high cost for these services might not be possible for all kind of customers. The salience is very high for the customers, as they are powerful to force the government to take any decision, and their reaction will also be urgent as they are affected highly (Freeman, 2010, p.54). The non Market stakeholders Government: The government has the power to tak e all the decisions regarding this matter but it is not in a hurry to take immediate steps as it has taken the shape of power politics. By evaluating both side argument and political power game, the government would take its decision. Media: The opposition of this law are hugely using the media to display their protests. All the defending companies are using mostly the social media along with the other medias to present their views in front of government and community.